The Equity Academy — Sorina Dumitru
AD
— FOUNDER & EQUITY ADVISORY
SORINA DUMITRU
THE EQUITY ACADEMY — 001

For founders ready to grow their business valuation — in just 2 days a week.

I'm going to work with a handful of founders to build $100M valuations in 2027.

Here's what we're doing. Our goal is simple: to grow your business valuation, in just 2 days a week.

02
Days a week
2027
The target year
$100M
Valuations

Money. Security. And a sellable business.

THE GOAL
Outcome — 01
A business with a proper margin

Build a company that generates real, durable profit — not just revenue.

Outcome — 02
Valuable partnerships

Develop the relationships that make your business stronger and more attractive.

Outcome — 03
Your equity is an asset to others

Make your ownership stake something investors and acquirers genuinely want.

Is this you?

THE FIT
This won't work for you if you:
  1. ✕

    Just founded a startup and have no market validation.

  2. ✕

    Are still waiting for the right time or the right investors to start the work.

  3. ✕

    Believe in 1-person unicorns.

But if you:
  1. ✓

    Understand that by helping others, you help yourself.

  2. ✓

    Have traction already and want to start what you promised in your 5-year plan.

  3. ✓

    Acknowledge that the same actions lead to the same results.

  4. ✓

    Take accountability for your business.

  5. ✓

    Want to represent your business with pride.

… this could finally be your breakout year.

How we'll do it

THE METHOD

We'll do it with the proven mix of 1:1 sessions, a custom roadmap, industry-specific playbooks, 4-week project cycles and, most importantly, professional advisory from me and my team of fractional CFOs and equity researchers.

The plan is simple:

Phase 1 — The first 30 days STRATEGIC

The first month is strategic, focused on identifying and exploiting your unfair advantages and taking immediate action to reach cash flow positivity — so you can afford the Equity Academy.

We start with a 1:1 discovery to get clear on your time spent in the Equity Academy, and decide on the most important quick-win actions for your first 30 days.

  1. 01
    The Offer Chassis™

    Make your offer so compelling that it sells itself. Easy to understand, easy to buy, and easy to deliver.

  2. 02
    The Value Fabricator™

    Generate a full-proof data room that makes it to ICs. Easy to understand, easy to recognize the value, and easy to invest in.

  3. 03
    Network Leverage™

    Deploy systems to start taking serious conversations with serious people — because the more people care about your business, the higher the chance of it succeeding.

Combining formats of small group workshops and 1:1's, we'll polish your CIM, roadmap and network updates until you can seamlessly keep shareholders updated while you focus on what's important to you.

That's Phase 1: 30 days of building your data room and activating your cash flow so that The Equity Academy is effectively free forever.

Phase 2 — Consolidation ALIGNMENT

Now that you've got your quick wins and your business is a 4-dimensional object, it's time for consolidation.

We'll start by taking you through the Alignment Process, our tool for identifying the right partners and the right investors for you, in this current season of your business.

I've been on both sides of the table.

TRACK RECORD
Built & sold
I've built and sold a fabrication business, then sort of retired for about a year. Wrote books and travelled.
Author
Author of The Informed Exit, a book on business exits and ownership transitions.
Boutique advisory
I started a boutique advisory helping founders navigate corporate finance and governance.
Sell-side advisory
Helped a media company prepare for acquisition and consumer businesses grow their valuation.
Startup advisory
Helped AI companies prepare for funding rounds, funded service businesses in their institutional seed rounds, and fintechs get off the ground.
Acquirer
I eventually acquired a web3 fintech I was advising.

This is practical experience in building, buying, selling, and advising businesses — not theoretical advice.

This could finally be your breakout year.

A handful of founders. Two days a week. One goal: a business whose value speaks for itself.

Places are limited by design. Join the waitlist and you'll be the first to know when a spot opens.

Strategic advisory is not legal, tax, accounting or investment advice.

PREPARED, NOT PUSHED

Platform disclaimer. Equity Academy is an independent community and is not affiliated with, endorsed by, sponsored by, or in any way officially connected to Meta Platforms, Inc. (Facebook, Instagram, WhatsApp), Google LLC, YouTube, LinkedIn, X (Twitter), or any of their subsidiaries or affiliates. All product names, logos, and brands mentioned are property of their respective owners.

Earnings & results disclaimer. Nothing on this website or inside the Equity Academy community constitutes financial, investment, tax, or legal advice. Any income figures, case studies, testimonials, or examples shared by members or hosts are individual results and are not typical, guaranteed, or promised. Building wealth involves risk, including the risk of loss. Your results will depend on your own effort, skill, experience, market conditions, and many factors outside of our control. We make no representations or warranties regarding any specific financial outcome from joining this community. Always do your own due diligence and consult a qualified professional before making financial decisions.