Learn how to raise — with a coach and a room behind you.

Equity Academy is a course with live group coaching and a private community that teaches founders how to raise money. You leave with clarity in business growth and funding — a value proposition investors understand, a financial model that holds up, and a cap table you actually control.

Start the course What exactly is this? →

A courseStructured lessons on raising capital

Group coachingWeekly live calls, your deal on the table

A communityFounders and operators raising right now

01 — What is this?

1A course with group coaching that teaches you how to raise.

It is not a newsletter, and it is not a Slack group with a paywall. Equity Academy is a structured course on raising capital, delivered alongside live group coaching and a private community of founders going through the same thing. You learn the material, you bring your own business to the calls, and you get told what is actually wrong with it.

The course

Lessons that take you from a vague idea to an investor-ready raise: value proposition, business plan, financial model, valuation, returns, and the cap table underneath it all.

The group coaching

Weekly live calls where you put your numbers, your deck, and your equity decisions in front of a coach and the group. Hot seats, deal reviews, direct feedback. Recorded if you miss one.

The community

Private channels, direct messages, and a searchable directory of founders, operators, and investors. The people who answer at 11pm when a term sheet lands in your inbox.

Start the course Course, coaching calls and community in one place.

02 — What's in it for me?

2Clarity in business growth and funding.

That is the whole promise. You stop guessing what investors want, you stop handing equity to people who do not grow the business, and you find out whether you need to raise at all — or whether your revenue is already enough to scale.

Know what you are actually buildingA value proposition and business plan you can put in front of an investor without flinching.
Know your numbersA financial model and calculated returns — so you can answer the hard questions instead of deflecting them.
Keep your equityGive shares only to people who move the business forward, and see exactly what dilution costs you before you sign.
Know whether to raise at allSometimes the answer is no. For some businesses revenue is already enough to scale — you should know which one you are.
Position yourself to investorsMove from people-pleasing to pursuing the priorities of your business — and watch investor relationships improve.
Stop guessing aloneWeekly coaching and a room of founders in the same position, instead of advisors handing you toxic positivity.

Get clarity on your raise Start with the first lesson today.

03 — Why should I trust you?

3Because of what founders say after working with Sorina.

Not theory from someone who has never sat across the table from an investor. Real founders, real raises, real changes to how they run their businesses. Here is what they said.

She's more than just an advisor. She's part of the business. When I started, 2 years ago, I was granting too much access to people who weren't fit for the business. It took a couple of months to weed them all out and to focus solely on the value drivers for the business.

A., 31

Working with Sorina has brought me a lot more clarity to how I'm positioning myself towards investors. I went from people pleasing to actually pursuing the priorities for my business and my team. From previous advisors I got a lot of toxic positivity and it led me to having survivorship bias. She gave me confidence and our relationships with our investors have vastly improved.

M., 51

Before working with Sorina I was focusing on the wrong things. I thought I needed to wait for investors before scaling the business. It turned out, for us, the revenue itself has proven to be enough for scaling. Now I keep my equity only for people who actually grow the business.

R., 29

When I came to Sorina I had only a vague idea of what I was building. I had the connections, all I had to do was present a good value proposition to them. Together we built an entire business plan, financial model and calculated returns. It was all I needed to go raise money.

M., 55

Join them Individual results. Nothing here is financial advice.

Membership

One membership. Course, coaching and the room.

Everything is included: the lessons, the weekly group coaching calls, the recordings archive, the private channels, and the member directory. No tiers, no upsells.

Equity Academy

Become a member

Course + group coaching + private community, in one place.

Become a member

The full course on how to raise
Weekly live group coaching calls
All recordings & notes archive
Private channels & direct messages
Cap table simulator & financial tools
Searchable member directory

FAQ

Questions, answered.

Is this a course or a community?: Both. It is a course on how to raise, delivered with live group coaching, inside a private community. The lessons give you the structure; the calls and the room apply it to your business.
Who is this for?: Founders and operators who need clarity in business growth and funding — whether you are preparing a first raise, negotiating a term sheet, or deciding if you need investors at all.
How are the coaching calls run?: A weekly live call with hot seats, deal reviews and frameworks. Bring your model, your deck or your cap table. Every call is recorded and posted if you cannot make it.
Can I cancel?: Anytime. You keep access until the end of your billing period.
Is there an application?: We review all applications. If you are a good fit, we will get back to you to schedule an interview. We reserve the right to remove members who do not follow the community guidelines.

Get clear on your raise.

The course, the weekly group coaching, and a room of founders doing the same work. Start with the first lesson.

Become a member