You’re here because you want to learn how to turn your business into liquidity. You’re in the right place. If you’re making decisions that affect capital, equity, or exit value without a clear framework, this is for you.
The issue is not effort. It’s that most founders optimize the wrong variables when building equity value.
Now let me tell you what I think is keeping you stuck.
First, I think It’s ridiculous how much money people spend on fitness coaches or lifestyle mentors and completely overlook asset organisation and wealth consolidation. These last ones are actually what you need to pay attention to in order to afford the first ones.
Equity can be a difficult thing to navigate for both founders and employees.
When founders sell equity, they feel they start losing control and gain even more responsibility.
When employees get offered equity, they feel they are inheriting historical liabilities that far outweigh the potential for profit.
They’re not wrong.
The reality is founders do need to sell equity. Not only for the capital required to scale their business operations, but also because shareholder management is actually very beneficial to the business. The more people care the higher the chances to succeed.
Also, employees do need to be granted equity in the thing they are building. Not only to be granted a seat at the board table, but also because this, in time, will rescue them from trading their time for money.
There are good ways of doing these things.
There are also catastrophic ways of doing these things.
Equity Strategy for Founders
How do I know what good looks like?
Because, for the last 20 years, I’ve worked on so many types of deals, ranging from public listings, crypto, public tendering, private equity and venture management.
I helped F&B businesses, design studios, agencies, heavy industry manufacturers, international finance platforms, bootstrap startups that didn’t even know they were startups. The list is crazy.
In 2026 alone I helped one startup go from 5-figure investment tickets to a proper successful funding round granting them 300,000 euros from only one fund, while securing long term synergy and distribution. Last weekend I helped another startup that was about to sell 15% for $130,000 design 3 subsequent funding rounds, securing $2.5M for the same dilution.
In 2025, probably the craziest result was tripling an agency’s profit margin in just 6 weeks. Because it wasn’t really an agency, it was a publisher. The owners just didn’t see it.
I’m able to do that not only because of all my diplomas, certifications, titles and running an NGO startup incubator, but also thanks to my previous fabrication business. The diversity of stakeholders in projects like that means shifting your perception of time because everything happens all at once. Most people don’t see things like that.
I also know what bad looks like.
I helped people that bought a business without really knowing how to manage it. I did damage control for a business that acquired another business under false pretenses.
I myself have given out private loans with no equity rights, with inadequate interest rates. I had deals that fell through because of COVID and because of management restructuring. I even had a business partner that stole all the money. Twice.
I wouldn’t be doing what I’m doing today if I wasn’t convinced it gives so much value to the people I help.
So how much is not knowing what you’re supposed to know actually costing you?
Look, I want you to be able to afford working with me and my team. I am doing well today because the businesses I helped are doing well. We do well by doing good.
So here’s what we’re going to do.
We’re going to make 2026 your consolidation year.
We’re going to figure out what you actually want to do. Then we’ll figure out the best possible way to do it, through your existing business and potentially growing new ones.
This is how you actually build generational wealth.
If you were wondering how billionaires become billionaires, well, it’s because they only focused on the highest leverage tasks. All the spiritual teachers tell you to embody who you want to be.
The first step towards that is clarity.